Website Building Strategy: Why Less is More
What do customers want? This is a question that business owners and entrepreneurs have pondered for years. The answer varies from niche to niche and evolves with each passing moment. Yesterday’s norms won’t always work today, and we know that business owners swear that customer satisfaction is key.
In that context, a website, or the digital face of your company or institution, holds great importance. People fail to realize that they need to put as much effort into web design as they do when designing a new office. There’s no one perfect website design, or we’d all be using it right now.
However, there are some concepts and design philosophies that have had enduring success ever since websites became a thing. In this article, we will look at the importance of minimalism and how it helps create an impactful experience for visitors.
It Draws Attention to Core Content
At the heart of the matter, websites aren’t made just for the sake of making them. They serve a specific purpose. For business owners, that purpose may be to sell a specific product or service. For artists, it may be to showcase their work. No matter what niche you are in, it’s important that you keep your focus on the purpose of the website.
When people land on your website, you only have a few brief moments to create a connection with them. If your website is a bloated mess with too much text, terrible UI/UX, and long load times, you are shooting yourself in the foot. Bad web design is particularly inexcusable because we live in unique times.
AI has allowed us to create optimized websites by understanding exactly what we need. According to Hocoos, it is possible to create a simple, fast, and smart website by answering just a few quick questions.
It makes sense to take advantage of such tools and ensure that your website focuses on its core content. No bloat, no walls of text. Just pure, optimized web design.
Minimalism Ties Into Brand Perception
Taste is subjective; that’s true. However, you can’t deny that you would be hard-pressed to find any major website for modern companies that aren’t minimalistic in nature. It has become the de facto standard that now cuts a professional image.
Customers have a certain image in mind about what ‘high quality’ looks like. They have an image for premium products and, thus, naturally look for certain aspects in a website as well. This might change with time, but for now, a clean, minimal look is where it’s at.
Minimalism is also a design choice that happens to be timeless. Design trends come and go, but we have seen the clean aesthetic hold its power for quite some time now. This is important for businesses as well because you don’t want to be constantly rebranding yourself. It’s good to choose a particular look and stick with it. Minimalism is a safe choice.
Less is More Makes for Better Cross-Platform Consistency
If a website is only designed with one platform in mind, it becomes a little easier to take creative freedom with it. However, most modern websites today understand that people use multiple platforms, including phones, tablets, computers, and even smart TVs these days.
A less is more approach ensures that the design can work seamlessly across multiple platforms. Thus, when screen size changes between devices, viewers don’t have to deal with a cluttered and messy UI.
Moreover, the more elements you fit into a page, the more resources it takes up when a person tries to access it. For those viewing your website from an older device, a cluttered and messy design is not just an eyesore; it directly impacts the user experience.
Lastly, repeat visitors may be used to the layout of your website on one particular device. If they need to access it from a new device one day, it can be annoying to deal with navigation that isn’t what they are used to.
These seem like minor points, but good web design is not just optimizing the obvious issues. It also involves taking into account all those seemingly insignificant issues and pleasantly surprising visitors.
In conclusion, it’s true that there’s no hard-and-fast rule that says you need to go for a minimalistic design for your website. You are free to choose what you want. However, before you do, it is worth asking yourself why the clean look has become so popular. There are legitimate reasons that go beyond aesthetics, as we have covered in this article.
Of course, there could be a new, revolutionary design philosophy that we haven’t discovered yet. Until then, ‘less is more’ certainly ranks up there as one of the best website design choices you can make.
