Do You Get Paid for Instagram Live Views

Live streaming on Instagram has burgeoned into a pivotal aspect of digital interaction. This feature not only facilitates real-time engagement but also serves as a potential avenue for monetization. 

However, a common question that arises is, “Do you get paid for Instagram Live views?” In this article, you need to understand how Instagram Live views can potentially translate into earnings.

Ways to Earn Money on Instagram Live

There are several ways to begin earning money on Instagram, even if you don’t have a massive following. Let’s explore these methods below.

1. Virtual Gifts and Tips

During your live stream, viewers can purchase virtual gifts or tips to support you. These gifts often come in the form of stickers or emojis that viewers can send, and they typically cost real money. The more engaging and entertaining your live broadcast is, the more likely viewers are to send virtual gifts and tips, which can translate into earnings for you.

2. Brand Partnerships and Sponsorships

If you have a substantial following on Instagram and regularly host engaging live streams, brands may approach you for partnerships or sponsorships.The amount you can earn from such collaborations depends on your follower count, engagement rate, and niche.

3. Affiliate Marketing

You can also incorporate affiliate marketing into your Instagram Live strategy. Promote products or services that you genuinely believe in, and include affiliate links in your live stream description or comments. When your viewers make purchases through these links, you can earn a commission.

4. Selling Merchandise

If you have your own merchandise or products to sell, you can use Instagram Live to showcase and promote them. Your live viewers may become interested in purchasing your merchandise, which can generate revenue for your business.

5. Crowdfunding Platforms

You can promote your crowdfunding page during your live streams and encourage viewers to support you by becoming patrons or making one-time donations.

Live Video Badges: How to Use Instagram Live Badges to Earn Money

Instagram introduced Live Badges as a way for fans to support their favorite creators during live videos. These badges are a form of virtual tipping that viewers can purchase to show their support. Here’s how creators can use Live Badges to earn money:

Eligibility and Activation: 

To use Live Badges, creators must meet certain eligibility criteria set by Instagram and then activate the feature in their account settings.

Engaging with Viewers: 

During live streams, creators can encourage viewers to purchase badges to show support. These badges appear next to the viewer’s name in the comments, increasing visibility.

Earning from Badges: 

Creators earn a share of the revenue from badge purchases. This provides a direct way to monetize live interactions on Instagram.

Eligibility and Requirements

Following Instagram’s Guidelines

To monetize content on Instagram, creators must adhere to the platform’s Community Guidelines and Partner Monetization Policies.

Building an Engaged Audience

Monetization success on Instagram, including live streams, largely depends on building a sizable and engaged follower base. This requires consistent content creation and audience interaction.

How to Maximize Earnings from Instagram Live

Engage Your Audience

Engagement is key. The more engaged your audience is during live streams, the higher the likelihood of them purchasing badges or responding to promotional content.

Collaborate with Brands

Building a strong profile and demonstrating a high engagement rate can attract brands for sponsorships. Tailor your content to align with brands that resonate with your audience.

Utilize Affiliate Links

Share affiliate links during your live sessions on Instagram, catering to your live viewers for Instagram. Ensure that these products or services are relevant to your content and resonate with the interests of your audience, as this can help maintain and possibly increase the number of live viewers for Instagram during your sessions.

Consistency and Quality

Regular and high-quality live streams can help in building a loyal audience. This consistency can lead to more opportunities for monetization.


While you don’t get paid directly for Instagram Live views, they can be a valuable asset in your journey to monetize your social media presence. By focusing on audience engagement, exploring various monetization strategies, and staying authentic, you can leverage your Instagram Live views to boost your income and grow your online presence.

While Instagram doesn’t pay directly for live views, there are multiple avenues for creators to monetize their live sessions. It’s about creatively leveraging the platform’s features and your audience engagement to generate income.