Are Business Signs Worth The Investment?

Whether you’re getting a new business off the ground or giving an existing one a makeover, you should be well aware that the right signage is key. But have you really thought about just how valuable those signs are?

Believe it or not, around 60% of businesses have found that sprucing up their business sign, whether through a redesign or an upgrade, has led to a noticeable uptick in transactions and sales. On average, this improvement hovers around 10%.

Some business owners swear by flashy, albeit expensive, channel letters, while others opt for more budget-friendly options like glass or metal outdoor signs.

That’s why, as a business owner, it’s crucial to keep a close eye on the real impact that business signs can have and to grasp how manufacturers set the prices for these outdoor signs.

The Value and Real Cost of Business Signage

According to ShieldCo custom outdoor metal signs, understanding the real worth of business signs involves considering a range of crucial factors that play into their overall value. These factors delve deep into the very essence of what makes a sign effective, impactful, and durable in the long run.

When it comes to evaluating the value of business signs, one can’t overlook the fundamental elements that determine their significance. These elements include the material and size of the sign, the number of colors incorporated, the overall durability, the inherent complexity, and the potential installation challenges.

The material and size of a sign can significantly impact its visual appeal and longevity. While some businesses might prefer the sleek, modern look of glass, others might opt for the sturdiness of metal. The size, on the other hand, can make a statement, conveying the brand’s message with clarity and prominence.

The number of colors used in a sign can contribute to its aesthetic appeal and the way it captures attention. Vibrant, eye-catching colors can draw in customers and create a lasting impression, while a more minimalistic approach might suit the brand’s tone better.

Durability is another crucial aspect. A sign that can withstand various weather conditions, including rain, wind, and harsh sunlight, will ultimately be more cost-effective in the long run. Businesses need signs that can weather the storm, quite literally, without losing their luster or message.

The complexity of a sign speaks to the intricacies involved in its design and construction. This can range from a simple flat-faced design to a sophisticated three-dimensional sign equipped with electronic messaging. The more intricate the design, the more time and effort go into its creation, often resulting in a higher cost. From captivating digital pole signs that light up the night sky to more straightforward outdoor banners, the level of complexity significantly impacts the final price tag.

Types of Outdoor Signage for Business

Different types of outdoor signs serve various purposes and cater to different business needs. Let’s take a closer look at some of the common types of outdoor signs and how they can be used effectively to promote a business.

1. Channel Letters: Channel letters represent a popular choice for storefront signs, offering a versatile way to customize messaging for your business. These letters can be crafted in a variety of colors, fonts, sizes, and styles, providing businesses with ample creative freedom. You’ll commonly spot channel letters gracing the facades of churches, community centers, grocery stores, malls, office buildings, and retail outlets. Typically, a 12-inch channel letter outdoor sign comprises approximately 20 LEDs per letter, with an average cost of around $100 per letter. Their customizable nature and vibrant display make them an effective tool for drawing attention to your brand.
2. Awnings and Canopies: Awnings and canopies find their niche primarily among cafes, boutique stores, and restaurants. These signs typically involve a printed canvas snugly fit into a sturdy frame. Awnings and canopy signs can significantly contribute to engaging potential customers and enhancing the overall profile of your business. The cozy, inviting feel offered by these signs makes them a popular choice among hotels, jewelry shops, salons, and specialty stores. The average cost of most awnings and canopies falls within the range of $1,278 to $3,846. Their practical yet elegant design often adds a touch of sophistication to the business’s exterior, creating a welcoming ambiance for customers.
3. Monument Signs: Monument signs find their place primarily outside the establishments of churches, colleges, manufacturing plants, private clubs, shopping malls, universities, hospitals, and other large organizations. Renowned for their durability, these signs are built to withstand the challenges posed by all four seasons. The average cost of a monument sign usually falls around $275 per square foot. However, this cost can vary significantly, ranging from $150 to $400 per square foot, depending on the intricacy and customization involved in the design. Monument signs often serve as sturdy landmarks, effectively showcasing the brand’s presence and leaving a lasting impression on passersby and visitors alike.
4. Pole and Pylon Signs: Pole signs and pylon signs serve as distinctive markers commonly found outside hospitals, hotels, shopping malls, and other commercial complexes. They are designed to represent either a single business or multiple businesses located within the vicinity. Pylon signs, specifically, are illuminated cabinets mounted on elevated poles ranging from 20 to 80 feet in height. These signs play a crucial role in guiding customers to the intended location, offering excellent visibility from a distance due to their elevated positioning. Given their elevated nature, pole and pylon signs often serve as prominent landmarks within a bustling cityscape. The cost of installing these signs typically starts at around $8,000 and can escalate to well over $200,000, depending on the size, materials used, and any additional features incorporated into the design.

No matter what kind of outdoor sign you’re investing in, it’s crucial to ensure that the following elements are all part of the overall cost. If any of these components are missing, it might be time to consider partnering with a different signage provider—one that truly understands and delivers the value that business signs can bring!

Firstly, a reliable signage partner should conduct a thorough examination of local codes and regulations before even beginning the design process. This step ensures that your sign complies with all the necessary legal requirements, preventing any potential issues down the line.

Furthermore, a transparent and comprehensive quotation should be provided, clearly outlining all the specifications involved in the project. This detailed breakdown helps you understand exactly what you’re paying for and ensures there are no surprises along the way.

A professional sign designer should be responsible for creating the layout, ensuring that the sign is not only visually appealing but also easily readable from various distances and speeds of passing traffic. Their expertise plays a significant role in maximizing the effectiveness of the sign’s message.

Using high-quality materials during the construction process is a must. This ensures that your sign remains durable and maintains its visual appeal over an extended period, standing up to various weather conditions and other external factors.

When it comes to installation, relying on skilled professionals is essential. Their expertise guarantees that the sign is securely and correctly mounted, minimizing any potential safety risks or structural issues.

Lastly, a reliable warranty should back the entire process, ensuring that any unforeseen issues or damages that may arise shortly after installation are promptly and efficiently addressed. This not only provides you with peace of mind but also reflects the confidence of the signage provider in the quality of their work.