6 Tricks To Increase Social Media Engagement For Your Brand

Social media was originally created to make it easier for people to communicate with their friends and families. But as time went by, its popularity grew so much that businesses began using it to communicate with current and prospective customers around the world. As of October 2023, there are 4.95 billion social media users worldwide, each spending approximately 2 hours and 32 minutes online daily. 

With as much reach as social media has, it is no doubt an efficient means of reaching your target audience online. A high level of engagement on social media means that people are spending a lot of time reading or looking at your content. If that’s your goal, then it would be worth your while to try out a few of the tips from this blog post.

What is social media engagement?

Social media engagement refers to all the ways your social media content is interacted with—comments, mentions, shares, hashtags, followings, retweets, likes, click-throughs, replies, reactions, and direct messages.

Benefits of social media engagement

No one wants to talk in an empty room, much less be ignored when talking in a very crowded room. An effective social media strategy can save you from both scenarios. It will get people to engage with you, and you’ll reap a number of benefits as a result.

  • Improved brand awareness

The way people interact with your content on social media is a great measure of your performance. The online space gives you access to an almost unlimited market, enabling users to share their experiences and opinions about what you have to offer. Leveraging that is a surefire way to increase your brand awareness and build trust for your brand. 

Be sure to create high-quality content that is relevant and visible to your target audience. And use whatever features are available on the various platforms that allow customers to make a purchase from you.

  • Increased website traffic

Another benefit of social media engagement is the increased traffic it will drive to your website (if you have one). As interaction with your content grows, so does the audience of your website. This is why some businesses are so successful. 

Positive online reviews, enticing content, paid ads, and participation in online communities can all increase your visibility. Posting interesting content increases the likelihood that it will be carried forward, encouraging your audience to visit your website and increasing your clicks and traffic.

  • Word-of-mouth marketing

Positive customer experiences often result in your customers posting great reviews—reviews that lead to more prospects reading your posts, visiting your website, and making purchases. These satisfied clients may refer your services to their friends, which is a great way to build yourself a loyal customer base. 

  • Sales growth

Since social media can drive so much traffic to your website, you must definitely have a plan to convert this traffic into buying customers. High-quality enticing content, timely responses to questions, and promising offers can help you with that. Concentrate on your audience’s needs and how your products or services could satisfy those needs.   

Tips to increase your brand’s social media engagement

  • Analyze your current engagement

Not many people know this, but each social media platform provides analytics. They offer statistics based on each type of engagement on each individual post. Alternatively, if you use social media management and scheduling tools like Hootsuite or Buffer, then you are going in the right direction.  

  • Set some engagement goals that you can measure

Your top priority here should be social media marketing: who your target audience is, how you want them to interact with your content, and what determines engagement success. Then, you need to select social media platforms that can best help you achieve your goals. 

  • Learn about your audience

Before you can create content that appeals to your target audience, you first need to learn about them—the platforms they use, the types of accounts they follow, topics that interest them, the types of posts they engage with, and the way they communicate. 

You may be able to spot some engagement trends simply by browsing the accounts of brands similar to yours. Researching their strategies can also provide good insight.

  • Create attention-grabbing content

Create content in formats that are shareable on whatever platforms you choose to go with. Each platform would have its own strengths, so use that to your advantage. If you want to go with visual content, then use Instagram. If writing is your thing, then use X (formerly Twitter). If you can do both, install TikTok and create fun videos.  

  • Be timely in your response 

Always be ready to receive your engagements and respond promptly. It may not be possible to reach out to everyone who liked each of your posts, but it would be worth your while to respond to those who commented on them. 

  • Reach out as well

Regularly spend some time searching for new people to engage with—customers who recommended your products or shared photos of them, brands you may wish to partner with, news sites and blogs that share valuable information for you and your audience, or other accounts that just add some positivity to your feed.

To make the products or services you offer stand out, consider working with influencers. Nano- and macro-influencers would be a great choice if you’re just a beginner in the world of social media. They will attract more audience to your accounts, which will result in better engagement and will eventually lead to sales growth. 

To reach out to social media stars, find the necessary contact details in their bios on the platform you’re using. You can also turn to Nuwber, a people search website, to find their phone numbers and email addresses. 

Final thoughts

Social media is one of the most effective ways to attract new customers. The thing, however, is to know how to properly use it to your brand’s advantage. Many methods are available, but it’s important to find what’s yours. 

Above we’ve mentioned some of the conventional tips that would fit practically anyone, especially a beginner who’s just starting their journey.