10 Common SEO Audit Mistakes to Avoid

In the dynamic world of digital marketing, conducting regular SEO audits is akin to maintaining a well-oiled machine. It helps you identify issues, seize opportunities, and keep your website in top shape for search engines. You need to ensure all your hard work and efforts are working. Otherwise, you’re just wasting your time.

However, even the most well-intentioned SEO audits can go awry if common mistakes are made along the way. This easily happens if you’ve not got a lot of experience with carrying out audits or your knowledge of SEO is limited. In this guide, we’ll explore ten of the most prevalent SEO audit mistakes and how to avoid them.

Neglecting Mobile Optimisation

Mobile devices are our constant companions in the digital age, and search engines know it. Think about how often you carry out Google searches on your phone. How do you feel when you click on a website, and it takes forever for a page to load?

Neglecting mobile optimisation is a cardinal sin in SEO audits. If your website isn’t mobile-friendly, you’re waving goodbye to potential visitors and high search engine rankings.

Pro Tip

Prioritise responsive web design to ensure your site adapts seamlessly to various screen sizes.

Use Google’s Mobile-Friendly Test tool to gauge your site’s mobile performance. Doing this on a regular basis allows you to make changes to your website so that it runs quickly and smoothly.

Skipping Technical SEO Checks

Technical SEO forms the backbone of your website’s health. Skipping these checks is like embarking on a road trip without inspecting your vehicle first. It’s a recipe for breakdowns along the way. Indeed, it can take a while to learn about technical SEO, which means that a lot of website owners skip it. But, here’s what can happen if you do.

Common Technical SEO Issues:

  • Slow page loading times.
  • Broken links leading to 404 errors.
  • Improper redirects causing confusion for both users and search engines.

Pro Tip:

Regularly use tools like Google’s PageSpeed Insights and Screaming Frog to identify and fix technical issues. Know that there are professional SEO audit services you can use if you feel like you’re out of your depth. For example, learn about ClickSlice and the services they offer. Indeed, they can take over your audits and make adjustments to your website. They can also handle your SEO needs generally. That way, you can focus on what you do know about your business.

Ignoring On-Page SEO Elements

The digital spotlight is on, but if you’re not shining it on your on-page SEO elements, you’re missing out on visibility. Title tags, meta descriptions, and headers are your SEO signage, guiding search engines and users to your content. An audit needs to happen where you take a look at all of these things and ensure they’re optimised for search.

Pro Tip:

Craft compelling, keyword-rich title tags and meta descriptions for every page. This is going to help them become visible to the right people. Use headers (H1, H2, H3) to structure your content logically and improve readability. Again, you want to appeal to Google so that it knows what your website is about. Plus, it helps customers get more from your site.

Overlooking Content Quality

Content is king, but not just any content. Thin, duplicated, or irrelevant content is the jester of SEO. It’s time to dethrone these content culprits and make quality the ruler of your digital kingdom. Audits have to evaluate all of the content you have and ensure it’s unique, optimised and helpful to customers.

Pro Tip:

Regularly audit your content for freshness and relevance, making sure it appeals to the relevant audience. Invest in creating high-quality, informative, and engaging content that resonates with your audience.

Neglecting User Experience (UX)

User experience is the secret sauce that makes your website memorable and keeps visitors coming back. Ignoring UX issues can drive potential customers away. Therefore, you must constantly evaluate your site and ensure its user-friendly. Google will reward you for this.

Common UX Mistakes:

  • Slow page speed leading to impatience.
  • Poor navigation causing frustration.
  • Intrusive pop-ups disrupting the user journey.

Pro Tip:

Prioritise a fast-loading website with clean and intuitive navigation. Use A/B testing to optimise your site’s user experience.  Take advantage of free website availability check tool to assess your site’s uptime and fast loading performance, making necessary improvements to enhance user satisfaction. Again, if you’re not sure of the best ways to do things like this, hire the experts who do.

Failing to Optimise for Local SEO

Local SEO is a goldmine for businesses with physical locations, yet many auditors overlook it. Neglecting local optimisation means missing out on potential customers in your neighbourhood. You want to constantly optimise and create new pages that will appeal to local customers.

Pro Tip:

Claim and optimise your Google My Business listing. Use location-specific keywords to target local audiences effectively.

Disregarding Backlink Analysis

Backlinks are the credibility endorsements of the digital world. Neglecting them can hinder your website’s authority and ranking potential.

Pro Tip:

Regularly audit your backlink profile to identify toxic or low-quality backlinks. Focus on building high-quality, relevant backlinks to boost your site’s authority.

Not Monitoring Keyword Performance

Keywords are the compass that guides your SEO ship. Neglecting to monitor keyword performance means sailing blindly, potentially drifting away from your intended destination.

Pro Tip:

Use keyword tracking tools to monitor rankings and adapt your strategy accordingly. Keep your keyword list updated to stay relevant in changing search trends.

Neglecting Analytics and Data Interpretation

Data is your SEO compass. Neglecting analytics or misinterpreting data can lead you down the wrong path.

Pro Tip:

Set up analytics tools like Google Analytics and Google Search Console. Regularly review data to make informed SEO decisions.

Rushing the Audit Process

Last but not least, don’t rush your SEO audit. A hasty audit is like a superficial doctor’s check-up; it won’t catch underlying issues.

Pro Tip:

Allocate adequate time for a thorough audit. Create a checklist to ensure you cover all aspects without rushing.


In the world of SEO audits, avoiding these common mistakes is your secret weapon. Stay vigilant, keep learning, and remember that SEO is a journey, not a destination. With the right approach and a keen eye for these pitfalls, your website will thrive in the competitive digital landscape.