The Difference Between Male and Female Smartphone Use
Is there a difference in how a man and a woman uses social media and mobile devices? As the latest research shows, the differences still exist.
For example, women are more likely to use mobile devices for reposts, games, and photos, while men prefer to watch videos, read the news, and use GPS apps. The key motive for using Facebook is also different. Women attend given social networks for viewing both photos and videos almost twice as often as men!
In addition, according to the latest surveys, men scan coupons and QR codes much more often than women. Read on about different smartphone use in the article below.
Men and Women: How Much Time Do They Spend on the Phone?
Modern technologies have become crucial for living, and mobile phones are our all-the-time satellites. These devices help us stay connected, shop online, work remotely, and more.
Statistics show that the time spent on the phone can vary significantly depending on gender.
Modern women, on average, spend about 4-5 hours a day on smartphones. The most popular phone activities for women are social media, instant messengers, and online shopping.
Modern men, on the other hand, spend an average of 3-4 hours a day on their phones. Their main activities on the phone include watching videos, playing games, reading the news, listening to music, and various technical applications.
Socializing: the woman-cave
Modern women spend more time on the phone than men. They write to friends, communicate with loved ones, and colleagues, make calls, and so on.
One of the reasons for this state of affairs is the need for communication. In a word, females tend to stay in touch with friends and family more actively than males. Women are more likely to call and send text messages to share news or talk. In addition, women may use the phone more often for work, especially if they are engaged in an area that requires constant communication.
Socializing: the woman-cave and the level of social media activity has also a crucial factor. Women are usually more active in combining phone use with watching news feeds or chatting on messengers. Social interactions can be the reason for exceeding the time spent on the phone.
Men Preferences
A new study conducted in the United States has shown that men prefer to use their devices for entertainment, watching videos, and visiting social networking sites. When choosing a mobile phone, a man attaches more importance to its functional characteristics than its appearance.
Most men like to watch videos on their mobile devices. The most popular types of video content viewed using mobile devices are movies and de-stress entertainment videos with a total duration of up to 20 minutes.
When it comes to mobile shopping, men are ahead of women, spending on average 50% more time shopping from mobile devices. This suggests that men prefer to go shopping alone and find purchases on their mobile devices faster and easier.
Conclusion
According to research conducted by scientists at the University of Kent, USA, the basic purpose of using a cell phone for women is to make up for the lack of communication, for men – to solve business issues.
For men, phone communication is a means of maintaining business relationships and solving business issues to a greater extent than satisfying the need for emotional intimacy with parents, friends, or loved ones. Streaming videos: the new digital man-cave as well.
Women need a phone to communicate and have fun more than to solve work issues or study anything.